Castlight Walk With Friends Challenge

For this cross functional project, I collaborated with a team of UX researchers and designers to create the visual design for a new mobile activity challenge.

Once the theme was defined, I worked with product designers to develop and apply the visual style to the product’s UI. Gamified functionality within the app provided the opportunity to create level illustrations. For these assets, I worked with a team of designers to define the illustration style, then produced and art directed the creation of additional level assets.

After the in-app experience was complete, I designed the accompanying print and digital marketing campaign for rollout and promotion across our customer base.